What type of customers do you work with ? In my years of working, I’ve generally found customers to fall into 3 broad groups:
- Passively Ignorant
- They don’t know what’s going on, but are willing to be told what to do and will be educated.
- Actively Ignorant
- They don’t know what’s going on, and aren’t really interested in the project, or learning more about it.
- Aggressively Ignorant
- They don’t know what’s going on, but regardless of that are not going to be educated and will continually argue and disagree with solutions to their problems.
I use the term ‘ignorant’ in the “unaware or uninformed” sense, not in a derogatory sense. I’m ignorant of US Law. That doesn’t make me stupid, and if I had the desire I could learn US Law. I’m sure you all understand.
What does the type of customer change in the risk profile of your project ? Does it make it harder ? Does it change your success criteria ? Do you ever notice ?
Can you change the customer ? Is that part of the project ? Or a pre-requisite ? Can this categorisation be applied to your co-workers ?
Hmmm, so much to think about. So little time.